Online ISSN: 2519-9722 | Print ISSN: 2522-6789
Volume 5 Number 3 March 2020
OPERATIONS STRATEGIES AND COMPETITIVENESS OF KENYAN COOPERATIVE SECTORPages: 22-33
Authors: KhatolwaAsman Kiloh, Peterson Obara Magutu, Richard Nyaanga Ongeri
Purpose: The current study aimed to determine operations strategies adopted by cooperative sector in Kenya. This sector has a high level of competition as there are many SACCOS and they all compete to ensure they provide quality products and services to their members who are also their main customers and shareholders. Design/Research method: The study was anchored on Resource-Based Theory and Theory of Competitive Advantage. The study adopted descriptive research design. The target population of this study was 64 licensed SACCOs by SASRA and operates within Nairobi metropolitan. Purposive random sampling technique was adopted to sample either operation or strategic staff in each company. The study adopted primary data where data was collected using a questionnaire. Regression analysis was also conducted to establish the relationship between dependent and independent variables. Finding: The study established that organization considers the capital to devote to particular businesses and in order for an organization to increase its total shareholder’s return requires Sacco’s to align its business, financial and investor strategies. The study also found that implementation of enterprise competition strategy is based on the exploitation of volume and scale. Limitation: The major limitation of the study is that it didn’t consider how much capital to devote to particular businesses, how much value to return to shareholders, and how to appeal to their target investor groups. Implication: Based on the findings of the study, the study recommends that firms should screen the environment in which they are operating in order to come up with imitable operation strategies that can enhance their competitiveness. This will help them to develop strategies that are in line with the products and services they offer which will eventually enhance organization strategies and competitiveness.