Noble International Journal of Social Sciences Research


Online ISSN: 2519-9722 | Print ISSN: 2522-6789

Archives

    Volume 4 Number 1 January 2019

EFFECT OF PRODUCT INNOVATION ON CUSTOMER SATISFACTION: AN OVERVIEW OF INSIGHT INTO NIGERIAN SERVICE MARKET

Pages: 1-7
Authors: MAJEKODUMIN Samuel Ayodele, OGINNI, Babalola Oluwayemi
Abstract
The objective of this study was to gain an insight into service innovation dimensions that affect customer’s satisfaction in the service industry.  Some service innovation dimensions were selected to be tested in First Registrars operations and its relationship with customers in order to explore the relationship between service innovation and customer satisfaction. Findings showed that service innovation affects customer’s satisfaction when customers were satisfied in relation to their expectations being met or surpassed. Finally, recommendations were made. Topmost among the recommendations was that service providing firms should innovate so as to meet customers’ expectations and if possible surpassed them.

Aim & Scope Instructions for Authors Editorial Board Indexed/abstracted in Submit Manuscripts Archive

Call for Papers

...

Read More

Publication Ethics

NAP has certain standard of publication ethics to ensure the quality of publications and originality of contributions. We only consider those contributions that are unpublished, or...

Read More

Article Processing Charge

Article Processing Charges [APC]As with any other Open Access publishing company, with NAP there is no paper, no mailing, no subscriptions, and no restriction against using and sharing our journals. But we do have to pay for maintaining published man...

Read More