Noble International Journal of Business and Management Research


Online ISSN: 2520-4521 | Print ISSN: 2522-6606

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    Volume 3 Number 5 May 2019

ORGANIZATIONAL ISOMORPHISM: THE QUEST FOR SURVIVAL

Pages: 86-94
Authors: S.A. Jaja, J.M.O. Gabriel*, C.C. Wobodo
Abstract
This study extensively reviewed extant literature on the sociological theory of organizational isomorphism and its influence on corporate survivability. Isomorphism explains the forces that persuade and trigger organizations to pattern or recreate itself towards homogeneity. Going by our literary diagnosis, it was observed that the success and failure of an organization is largely tied to its responsiveness towards environmental expectations. Hence, isomorphic pressures such as coercive influence, normative behavior and mimetic process are associated with both opportunities and threats which have the potentials to make or mar the fortunes of organizations. Consequently, the study concludes that organizational survival is only possible in a climate of environmental awareness and swift responses and adaptation to isomorphic dictates. Therefore, we recommend that organizations should develop sustainable resilient behaviors through adaptive capacity building, situation awareness and keystone vulnerability management to be able to synchronize the different isomorphic persuasions.

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