Online ISSN: 2519-9722 | Print ISSN: 2522-6789
Volume 3 Number 1 January 2018
Exploring Trends in Tourism Motivation, A Case of Tourists Visiting the United Arab EmiratesPages: 1-8
Authors: Almaz Sandybayev, Roudaina Houjeir, Imre Reczey
Tourism is an economic, important and diverse phenomenon that affects both the travelers and the population of tourist facilities. Tourism plays a significant and essential role in the United Arab Emirates with 2 million tourists coming every year. They bring significant financial profit to the economy and contribute to the social economic development of the region and country itself. The study investigates motivation of tourists that drive to better understanding of motivation theory. The primary focus was to test 200 foreign travelers visiting the capital city of the UAE - Abu Dhabi to identify their drivers of motivation and its influence on the choice of a tourist product. An assessment of the level of motivating factors use was generated. The practical importance of the research lies in the fact that research materials can be used in the activities of a tourist enterprise to identify the motivation of travel and the choice of tourist products which can contribute to the promotion and sale. Thus, tourist motivation is an important component of the tourism activities of the system which can be regarded as a decisive factor defining the components of a demand. As a result, the motivation can influence consumer behavior under certain circumstances in the process of taking a decision.